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Resume keywords for a Data Analyst

Analyst postings screen for three things in combination: a query language, a visualisation tool, and evidence that the analysis changed a decision. Candidates reliably cover the first two and omit the third, which is the one that separates a shortlist from a rejection.

The keywords, grouped

Query and manipulation

SQLExcelPythonpandasRVBADAXGoogle Sheets

Visualisation

TableauPower BILookerQlikmatplotlibdashboard

Analysis

A/B testingcohort analysissegmentationforecastingregressionhypothesis testingstatistical significance

Data handling

ETLdata cleaningdata modellingdata warehouseBigQuerySnowflakeRedshiftdbt

Business

KPIstakeholderreportingrequirements gatheringroot cause analysis

Check your resume against a real posting

A checklist tells you what the market asks for. Paste an actual job description and your resume to see which of these terms you are already covering and which you are not — free, and the resume never leaves your browser.

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How to evidence these on the page

What gets these resumes rejected

A caution about keyword stuffing

Every term above is worth including only if it is true of you. Padding a resume with unearned keywords gets you into interviews you then fail, which is worse than not being shortlisted. Use this as a prompt to surface experience you already have and forgot to write down — not as a list to copy.

Keywords for other roles

Software EngineerData ScientistProduct ManagerBusiness AnalystDevOps EngineerDigital Marketing ManagerAccountantHR RecruiterSales Executive